New technologies which will improve the experience of your festival
- Talk That Festival
- 9 nov 2018
- 2 minuten om te lezen
Music festival are all about the experience. Smart festivals are always looking for way to intergrade technology in their festivals to deepen this experience. Technology integration of your music festival starts before the festival begins and ends beyond the end of the festival.
Every festival can participate in this new trend. You don’t need a big budget to do this. We are going to discuss 4 trends that are reshaping this industry.
Drones
It was first introduced as a military tool but now it is a common item for event organizers. Done are playing n integral role in live streaming. It provides another view of the festival. This way viewers at home get a fuller picture of the festival. Since drones are now so available, festival organizers and attendees can create and share their footage. It won’t take long before 360 degree and VR will make drones indispensable for festival lovers.
Cashless systems
It is such a pain point to stand in line for 10 minutes or even longer for our consumers. To tackle this time consuming thing, organizers can adopt cashless and paperless systems for on-site transactions and most of all fast entry. Also a nice benefit: researchers have shown that people who use devices linked to their bank account spend 40% more on food and merchandise.
VR/ AR
VR and AR expand your guests’ experience. Since this technology made its way into the consumer market, any event can bring a digital version of their experience to the sofas all over the world.
A combination of VR/AR and live interaction can stimulate the feeling and experience of being at an event. Your consumers can tour the site and much more. This way, even if your fans can’t be presence they still can enjoy it at home.
Touchable technology
An underlying theme for your event should be: the more interactive, the better. A way to get closer to your consumers on a personal level is to appeal to the five senses. This wearable technology transfers low frequency from the music to your body to feel the music. This technology provides consumers to enjoy the music without ear-damaging decibel levels.
A few examples of festivals using technology
Panorama festival in New York uses an interactive experience that combines design, technology and art in five interactive installations and a 360-degree virtual-reality theater.
Tomorrowland in Belgium uses wristbands that automate payments and links to the app. This festival is a leader in AR and VR experiences for fans to experience at home.
Portugal’s Festival Forte in Velho merges the medieval landscape with futuristic touches. The festival turns the dance floor into art experiences with audiovisual flourishes.
Sources:
Opmerkingen